Resident Evil 5 Racism Charges Spurred Changes in Capcom
The allegations of racial insensitivity that surrounded an early trailer for Resident Evil 5 have brought deep changes in the way Capcom's creative process works, according to senior PR manager Melody Pfeiffer. Speaking to Gamasutra, Pfeiffer said that Capcom's U.S. staff is now more involved in the creative process to help assure better understanding of potentially offensive content to other cultures.
The Resident Evil 5 controversy began when Capcom showed a trailer for the game at E3 2007. Despite the fact that Capcom would eventually reveal that Resident Evil 5 featured an African partner and white American villains, that early trailer showed nothing but black zombies attacking -- and being shot over and over and over again by -- a white protagonist. It was highly charged imagery that led to allegations of racial insensitivity.
"Since the RE5 controversy, we have become much more aware of how important it is that we are part of the asset creation process early on so that we are able to have a say in the end product," Pfeiffer said to Gamasutra. "We are also designing a lot of our own assets from this side of the pond so that we are able to make strategic pieces of content that make sense for our market. We are working really closely with our producers in Japan to construct these materials for the West and they are open more then ever to hearing our thoughts and ideas for assets."
|News Posted:||10 years ago|
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